When we read leadership gurus and professionals, even if we haven’t met them face to face, we feel coached by them.
Forrester on Sponsored Conversations
Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public relations and advertising activities in the blogosphere. Marketers should take advantage of sponsored conversation as an entrée into the online conversation.
Innovation: Turning Things Upside Down
Consumers were tired of sticking a knife down a narrow bottle neck to clear the blockage, only to have an excess glob of ketchup come pouring out on to their fries. The upside-down ketchup bottle solved this problem. It got more ketchup out of the bottle, but it also got it out of the bottle neatly.
How to Get Free Content for Websites: Avoiding Copyright Infringement While Acquiring Useful Articles | Suite101.com
Sometimes website owner may come across a well-written article in a magazine, newsletter or some type of free content and think, “I wish the readers of my website could read this!” Well, it might be a possibility. Getting permission from publishers to reprint content online is fairly simple. The website owner will need to write a letter to the editor of the publication to get permission to use the piece to avoid copyright problems.
Get Real Business Results From Social Media – washingtonpost.com
Once you amass a sizable, loyal following for your Facebook updates and your tweets, you might expect to experience a number of benefits.
via Get Real Business Results From Social Media – washingtonpost.com.
Richard Branson’s top 20 Virgin inspirational insights – Industry Updates – Entrepreneur – Virgin
Richard Branson’s top 20 Virgin inspirational insights
Richard Branson has always had the reputation for doing things differently, which has reflected in Virgin companies the world over. He has also sprinkled his views on business and life into decades of interviews, books and launches. While most people are familiar with his rallying cry of “screw it, let’s do it”, there are plenty more helpful hints from the smiley man with the beard. Here are our top 20…
via Richard Branson’s top 20 Virgin inspirational insights – Industry Updates – Entrepreneur – Virgin.
18 observations on Twitter and SEO | Blog | Econsultancy
It is crucial to own / control as many first page search results for your own company / brand name. Sites like YouTube, Slideshare and LinkedIn are easy wins, as far as universal search goes. Twitter is another way of claiming one of these slots.
via 18 observations on Twitter and SEO | Blog | Econsultancy.
Top Women Entrepreneurs | Connected-Women.com
Women today continue to push to the forefront of small business. So for the second year, Entrepreneur and the Women President’s; Organization set out to find North America’s 50 fastest-growing women-led companies. Topping the list is one woman holding her own in a male-dominated field.
