Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public relations and advertising activities in the blogosphere. Marketers should take advantage of sponsored conversation as an entrée into the online conversation.
Forrester on Sponsored Conversations
Consumers were tired of sticking a knife down a narrow bottle neck to clear the blockage, only to have an excess glob of ketchup come pouring out on to their fries. The upside-down ketchup bottle solved this problem. It got more ketchup out of the bottle, but it also got it out of the bottle neatly.
via Innovation: Turning Things Upside Down.
Sometimes website owner may come across a well-written article in a magazine, newsletter or some type of free content and think, “I wish the readers of my website could read this!” Well, it might be a possibility. Getting permission from publishers to reprint content online is fairly simple. The website owner will need to write a letter to the editor of the publication to get permission to use the piece to avoid copyright problems.
via How to Get Free Content for Websites: Avoiding Copyright Infringement While Acquiring Useful Articles | Suite101.com.
Once you amass a sizable, loyal following for your Facebook updates and your tweets, you might expect to experience a number of benefits.
via Get Real Business Results From Social Media – washingtonpost.com.
Richard Branson’s top 20 Virgin inspirational insights
Richard Branson has always had the reputation for doing things differently, which has reflected in Virgin companies the world over. He has also sprinkled his views on business and life into decades of interviews, books and launches. While most people are familiar with his rallying cry of “screw it, let’s do it”, there are plenty more helpful hints from the smiley man with the beard. Here are our top 20…
via Richard Branson’s top 20 Virgin inspirational insights – Industry Updates – Entrepreneur – Virgin.
It is crucial to own / control as many first page search results for your own company / brand name. Sites like YouTube, Slideshare and LinkedIn are easy wins, as far as universal search goes. Twitter is another way of claiming one of these slots.
via 18 observations on Twitter and SEO | Blog | Econsultancy.
In this article we’re going to show you how to take that entire job search process and replace it with a single customized job finding page on iGoogle. We’ll aggregate all of the various job boards, grab feeds for different twitter searches, and create a single dashboard where you can look for jobs at a glance.
via How To Build The Ultimate Job Finding Dashboard with iGoogle | FreelanceFolder.