In this article we’re going to show you how to take that entire job search process and replace it with a single customized job finding page on iGoogle. We’ll aggregate all of the various job boards, grab feeds for different twitter searches, and create a single dashboard where you can look for jobs at a glance.
“Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence.”
Here is his framework for measuring Social Media benefits