8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing « Jeffbullas’s Blog

“Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence.”

Here is his framework for measuring Social Media benefits

via 8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing « Jeffbullas’s Blog.

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