Every audience you’re trying to sway needs to be able to see “what’s in it for them”. I’ve heard people quip that the most popular radio station in the world is WIIFM–“What’s In It For Me”–and they’re not wrong. So how can you better understand this market?
via Business Partnership Central – Business Lawyer for Entrepreneurs and Small Businesses in NYC.
A different way of breaking down investment to avoid those problems, favored by the World Bank and a few other private-sector economists, is by business sector rather than type of ownership. The idea is to distinguish investment decisions based on government policy from those based on market incentives.
via Mixed Signals on China’s Private-Sector Investment – Real Time Economics – WSJ.