Forrester on Sponsored Conversations

Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public relations and advertising activities in the blogosphere. Marketers should take advantage of sponsored conversation as an entrée into the online conversation.

Forrester on Sponsored Conversations

Innovation: Turning Things Upside Down

Consumers were tired of sticking a knife down a narrow bottle neck to clear the blockage, only to have an excess glob of ketchup come pouring out on to their fries. The upside-down ketchup bottle solved this problem. It got more ketchup out of the bottle, but it also got it out of the bottle neatly.

via Innovation: Turning Things Upside Down.

Get Real Business Results From Social Media – washingtonpost.com

Once you amass a sizable, loyal following for your Facebook updates and your tweets, you might expect to experience a number of benefits.

via Get Real Business Results From Social Media – washingtonpost.com.

18 observations on Twitter and SEO | Blog | Econsultancy

It is crucial to own / control as many first page search results for your own company / brand name. Sites like YouTube, Slideshare and LinkedIn are easy wins, as far as universal search goes. Twitter is another way of claiming one of these slots.

via 18 observations on Twitter and SEO | Blog | Econsultancy.

How To Build The Ultimate Job Finding Dashboard with iGoogle | FreelanceFolder

In this article we’re going to show you how to take that entire job search process and replace it with a single customized job finding page on iGoogle. We’ll aggregate all of the various job boards, grab feeds for different twitter searches, and create a single dashboard where you can look for jobs at a glance.

via How To Build The Ultimate Job Finding Dashboard with iGoogle | FreelanceFolder.

Business Partnership Central – Business Lawyer for Entrepreneurs and Small Businesses in NYC

Every audience you’re trying to sway needs to be able to see “what’s in it for them”. I’ve heard people quip that the most popular radio station in the world is WIIFM–“What’s In It For Me”–and they’re not wrong. So how can you better understand this market?

via Business Partnership Central – Business Lawyer for Entrepreneurs and Small Businesses in NYC.

8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing « Jeffbullas’s Blog

“Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence.”

Here is his framework for measuring Social Media benefits

via 8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing « Jeffbullas’s Blog.

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