Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public relations and advertising activities in the blogosphere. Marketers should take advantage of sponsored conversation as an entrée into the online conversation.
Forrester on Sponsored Conversations
This astronomical increase in number of users viewing videos is a clear hint that social networking sites are not only extending their reach but users on these sites are also enhancing their usage of these platforms for more than just networking,
via Video viewing rises 98% on social networking sites.
The end of work could spell a death sentence for civilization as we have come to know it. The end of work could also signal the beginning of a great social transformation, a rebirth of the human spirit. The future lies in our hands.”
via Book Summary – The End of Work – The Decline of the Global Labor Force and the Dawn of the Post-Market Era by Jeremy Rifkin.
“Facts do not cease to exist because they are ignored.”